The talk will present work on ways to incorporate social networks into collective cultural and educational experiences and combine them with multimedia services to create a fresh, immersive and interactive experience. The employment of social networks also allows the collection of valuable real-time feedback, the analysis of which can significantly help draw conclusions and improve the offered experience. The talk will include a presentation of results from the EU FP7 project EXPERIMEDIA, related to the experiments at the Foundation of the Hellenic World venue. Presented by Dr. Athanasios Voulodimos, National Technical University of Athens